Kevin Thomas Ryan
Forces and Signals Podcast
Geography Still Matters in Trade
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Geography Still Matters in Trade

What leaders get wrong and why regional ties beat distant deals

We are living in the age of Zoom calls, cloud platforms, and overnight shipping, and it’s tempting to think that geography no longer matters. But that’s a mistake, especially in trade.

This episode discusses why proximity still pays and why regionalism isn’t the enemy of globalisation.

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